Attention: Health, Wellness and Fitness Practitioners
I want to let you know this…
It IS POSSIBLE to make a difference AND make a profit!
Dear Fellow Practitioners
If you are like most of the hundreds of health practitioners that I have talked to about their practices, then you probably didn’t start working in the health industry simply to make a bundle of money.
Let’s face it, there are dozens of careers that you could have chosen to work in if monetary gain was your sole objective. No, my guess is that part of the draw for working as a health practitioner was that you could make a difference to another person’s quality of life.
The problem comes when you start to think about making a good living off of these undoubted skills that you have.
After all you have to put food on the table, pay the mortgage and provide for your kid’s education etc.
And that’s where the problems start, because to build your business means that you are going to have to start “marketing”!
Unfortunately, for far too many health practitioners, marketing is a bad word which they associate with hard sell advertising and aggressive patient retention strategies.
This leads them to do a few token marketing tricks (such as getting a business card printed out or maybe producing a simple website), but there is no real business strategy taking place and sooner or later another great health practitioner shuts their doors as the trickle of patients they see just isn’t enough to keep the wolf from the door.
If this sounds like you then at the moment you are probably finding yourself in conflict: you know you have a valuable and precious service to offer the world, but you don’t really know what to do to turn it around. You certainly don’t want to be desperately looking for business from here, there or anywhere.
Perhaps you are also starting to accept that the time isn’t right for business growth and you tell yourself that if things were different you could build the most amazing business. If only…..
But what if I was to tell you that there has never been a better time to build your business?
What if I told you that there are authentic and value led ways to build your business?
What if I was to tell you that the simple fact that many people are struggling, means that your gifts are more precious and more sought after than ever before?
How would that make you feel?
And what’s more it doesn’t take a business building genius to grow a business in these difficult times.
No, what it takes is for you to accept two things:
Firstly, that making a profit from your business is a completely wonderful thing to do. Simply put, if you are making more money then the chances are that you are serving more people in your community.
And secondly that perhaps you have never before known how to build your business in a way that is authentic with you as BOTH a business owner and a health/ wellness practitioner.
You see too often practitioners struggle with the idea of making a difference at the same time as making a profit. It often boils down to a perception that making money is a “bad thing” and that helping people is a “good thing”.
My message for you today is that it is possible to see both of these things as positive and in fact to see how they are linked together in an amazing way.
But why should you listen to me?
My name is Andre Duquemin and I have run a successful health practice in the UK since 2001. And over the past few years I have also begun to help other health practitioners to make a profit as well as simply making a difference.
But I didn’t start out with the intention of doing so, I sort of fell into this role.
When I started my practice I had no idea about marketing or selling or finances or anything that really makes a successful business, but I did know about working with patients and giving my all to make a difference in their lives.
But no matter how good I was as a practitioner (and I hope I was pretty good at that bit!) I was completely rubbish at the business side of it. And this was starting to really bring me down – I mean how difficult could it be to get people with back ache (for example) to visit me? And yet still my business grew slowly and I wasted thousands of pounds on marketing gimmicks and tricks without any real idea of what I was doing or even what I was aiming at achieving.
The breakthrough!
One day I was talking to a business coach who let me into a few of his strategies and encouraged me to take a few basic business courses and recommended some books to read. I followed his suggestions and from then on there was no stopping me! I read all the books he suggested and then bought loads more. I took courses and seminars and I even employed business coaches to help me build my business. And finally I was able to grow my business to a point where a few years later I was full-to-the-brim with patients and even had a waiting list.
Once a few people in similar healing professions saw what was happening to me they wanted to know more and I was delighted to help a few of them out – and before I knew it I was starting to really enjoy the process of helping others grow their business too….
Now I realise that there are many sources of strategy and business building tips and tricks out there – but what I was finding in my work with people in the health and wellness industry, was that they didn’t just need marketing advice.
What they needed was more than just ways to get more patients coming through their doors.
In the first few years of working with practitioners I found that many had had exposure to business building “gurus” and companies, but that often the advice they were given was completely in contradiction to their own beliefs and values.
Hard sell advertising, cold calling and aggressive client/ patient retention methods were quite frankly putting many practitioners off business building for ever!
After all, if you haven’t gone into business with the intention of simply making money, then any business building efforts are going to need to resonate with your own values and beliefs.
So whilst I knew how to build referral networks, create great websites and produce client attractive talks and articles – on it’s own, this wasn’t enough.
What I needed to show my clients was more authentic ways of building businesses.
Ways that were completely in keeping with their own beliefs and values. Ways that made them feel secure and content as their businesses grew.
This was the link between providing the great service to clients and building the great business that they desired. But without compromising values and selling souls.
In my mind you can’t separate the two and it’s my belief that pretty much anyone working in health and wellness will have a need for authenticity in all their business building efforts.
So how can I help you build your business?
In 2009 I started to run small groups for my clients which mainly focused on marketing and business building strategy. These groups were successful but again my sense was that I wasn’t quite fitting the final piece into the puzzle.
It was only when I went away and looked deeply into my own experience and the experience of my clients, that I realised what the missing piece was.
It was the link between being in service to others and happily receiving payment in return.
It was the link between designing some great marketing material that resonated at a deep level with both the practitioner AND the clients they were wanting to work with.
And so I have slowly redesigned my course to include the different pieces of the puzzle.
So whilst we look at different marketing strategies, we also look at money and how we can get around any setbacks we might have in this area. Whilst we look at the sales process in business, we also look at how selling can be an authentic process for everyone of us.
Introducing My New Programme “Marketing Mastermind” For Health And Wellness Practitioners.
The programme consists of 8 modules and covers both side of the coin – making a difference AND making a profit.
We will look at everything it takes to run a really successful health business. But we will touch on both the “making a difference” angle, as well as the “making a profit” side.
This programme is for practitioners who want to build a business that is in alignment with their own value systems. It is for practitioners who don’t want to sell out there own beliefs for the sake of making a few extra quid. It is for practitioners who want to make a difference in the world, but who also want to be able to pay the mortgage.
“OK, I am intrigued – let me know a little more”
The course consists of 8 modules:
Each module consists of one hour of teleclass teaching, plus at the end you will get the opportunity to ask me any questions that are thrown up by the call or the course work.
At the end of each call I will give you some assignments to do for the next call.
Each call is recorded so that if you cant make a call “live”, then you will be able listen back to it before the next class.
So how much is this programme going to cost me?
I believe that the programme is worth several times what I am charging for it, but I am also happy that the cost is going to make the whole programme more affordable for more practitioners.
For the whole 8 week programme I am charging £297 (about $450) which I believe provides fantastic value.
For many of you that equates to the “lifetime value” of about one new client, meaning that if my programme was to help you get ONE new patient or client, you would be covering your costs. That, for me, is a complete “no-brainer” – this programme, if followed, is likely to make you 10, 100 or even 1000 new patients and clients!
And what’s more, the first ten people to sign up for the programme will receive an hour long one on one consultation with me, to be taken at any time during the programme.
We can look in great detail at how the course is going and examine the steps you need to take to get your business building some serious momentum – and at no extra cost to you!
As with all my programmes I am providing a three pay option – if you can’t afford to pay all in one go, then I have split the
payments into three payments of £99.
Please note:
You do not need a PayPal account to join via the Easy Pay Option.
Simply select “Don’t have a PayPal account? Pay using your credit or debit card” underneath the login box.
Our 100% Money Back Guarantee
As with all of my courses and programmes I am also offering a full guarantee.
The Fill Your Health Practice Guarantee: If at any stage of the programme, you are not completely satisfied with what you are learning, then I will refund all your money back, no questions asked.
So go on, what are you waiting for? This is a completely risk free programme guaranteed to help you build your health and wellness practice.
All the best
Andre Duquemin
P.S. If you continue to go about building your health business the same way, you’re going to get the same results. What I’m offering you is the easiest, most risk-free way to try the Fill Your Health Practice Marketing Mastermind so you can see for yourself how my easy to follow, step-by-step programme can help you increase both your client numbers and your income, and help you achieve the full, thriving health business you have always wanted.